There’s no denying the fact that sports sponsorships have evolved greatly in the past decades. What was once a simple marketing trick to raise awareness regarding a company has transformed into a complex business platform with earnings exceeding $40 billion worldwide. In fact, the sponsorship business is so profitable that it even drew the attention […]

With over 50% of the adult population placing bets at least once per month and approximately 73% of them gambling once per year at minimum, you might be tempted to believe that the United Kingdom is the gambler’s paradise. However, what truly lies behind the British citizens’ enthusiasm with betting consists of a well-regulated legislation […]