Chelsea, Arsenal, Manchester United, Liverpool, Tottenham, Manchester City, Southampton, Crystal Palace, Everton, all sharing the same dream, the Barclays Premier League Trophy. Unfortunately only one of these teams dreams will come true this season. The question is, who’s will it be? That is exactly what I will be trying to predict in this article. First […]

There’s no denying the fact that sports sponsorships have evolved greatly in the past decades. What was once a simple marketing trick to raise awareness regarding a company has transformed into a complex business platform with earnings exceeding $40 billion worldwide. In fact, the sponsorship business is so profitable that it even drew the attention […]